1. Design isn’t just visual
I want my users to not only want to visit my website, but visit it again because they loved the design. I want them to put my website in their inspiration folder.
2. Be user-centric
My website is very user-centric. It is black and white. You press the button and what you see is what you get!
3. Design is in detail
When I was creating my website, I wanted it to be very unique yet simple. I find a website to be too distracting when there is too many design elements. We live in a society where we want something now now now. I don’t like to wait for what I want, so the user shouldn’t either.
4. When designing, sketch often
I created a variety of sketches to get my website just right. I had a lot from very simple to very complex, so I mixed the two together and got a good match.
5. Use white space
I used a lot of white space, but not too much. I wanted the user to not get lost but to know exactly where to look.
6. Grids aren’t just CSS frameworks
I decided to keep a very simple grid for my website.
7. When everything has emphasis, nothing does
I am a strong believer in that concept. Have you ever seen someone study for a test and highlight the whole page? It’s like nothing is highlighted anymore. I keep a clear hierarchy throughout my website.
8. Keep an inspiration folder
I always keep an inspiration folder. I currently have about 200 files in my inspiration folder. It is organized by logo design/website/package etc. Especially important when I am having a design block.
9. Design is all about problem solving
I can go through mountains of sketches just to fix a problem I see in my design. Once I figure it out, I am a happy person.
10. Know how to talk about and critique design
When I critique a design, I try to point out the positives and the negatives. I tell them how they can improve their design through proper design language.